Persuasive writing technique is defined as; someone whose entire earnings depend on other people’s ‘clicks’, they’d definitely know what the phrase ‘call to action’ means. If you’re not getting the desired response to your offers or advertisements, you must be scratching your head on how to deal with such a conundrum. You can hire as many experts as you want to diagnose the issue, but it all may surmise to one thing; you’re simply not being persuasive enough. You need to be able to bring the itch in anyone who even glances at your offer and must click feel the urge to click no matter what.
Here are a few techniques to persuade users that should get you going:
Tips to master the persuasive writing technique
Focus on resonating with emotional problems
If you relate your advertisement or services with an existential problem people face, you’re likely to get their attention. People will automatically be drawn towards your offer if you’re providing a solution to a problem that has been nagging them lately. You need to act sympathetic and assure them that your offer or service will resolve all their issues. You have to put yourself in their shoes and let them know that you’re with them every step of the way.
Present your audiences with hard-hitting facts that are irrefutable. You must make it seem to them that your solution is what they need in order to move on with their life. Now we’re not telling you to make up numbers out of thin air. Instead, carry out surveys so that you can include actual figures into your copies. Mention how many people have actually benefitted from your services.
Demonstrate social proof
Customer testimonials can be the social proof for your services. Once a user sees that your offer has been used and endorsed by someone else, they’re likely to warm up to you. A testimonial can consist of a few words from the customer, their profile picture, company, followed by a title. This way, other users will also be compelled to try your services based on other people’s experiences.
Take note of the tone and keep things interesting
One of the things you have to keep track of is the tone of your persuasive writing. It must not be boring; otherwise, it can be a major turn off. Remember, you need to persuade people towards clicking, not dissuade them by saying the wrong thing. The last thing you’d need is someone getting offended by your tone, even if that was not your intention.
Address the objections first
Before you even begin preaching to the choir, you must make sure that you address a customer’s objections to your ad copy. To tackle this, you have to opt for thinking from the customer’s point of view and address all the reasons they might not want to click on the ad. Thus, start writing your ad copy from there before they can find an excuse to refuse your services, counter their argument.
Include the use of rhetorical questions
Now, you might think rhetorical questions might be a throw into the wind, but it can be quite the opposite. Because you see, rhetorical questions serve as prompts for people to ponder over certain situations. They don’t need to answer the question, but as long as you compel them to think it over, that’s where you win because you’ve managed to gain the attention of your reader.
Exaggeration is key
Another best tactic would be to employ the use of exaggeration as hyperbole. It means you’d be exaggerating a tidbit just to make a point to the readers. But it’s incomplete without proof. So you must back your claim using big names who have availed your services or give the option of a live demo or so. The longer the distance between your evidence and hyperbole, the more effective it will be.
Rely on a trusty hook
If you start off with a question that demands an immediate answer, then that’s the hook right there for your copy. The headline ought to be attention-grabbing so that it can appeal to the customer’s senses. The idea is you need to make sure that they read your copy until the very end, and a hook or the headline will be just the thing to do that. As long as you do that, you’re on the right track.
The use of escalating agreements
This technique involves breaking down of complex issues and presenting them in simpler chunks so that the reader may grasp it. For instance, when you were taught double digit multiplication as a kid, your teacher may have taught you to take it step by step. Hence, you can include a similar problem, break it down so that the user can keep on agreeing from start till the very end.
Using technical details is fine
Now, this technique may require a lot of experience. Because you see, it is quite a feat to write a copy that makes use of jargon and yet is completely understandable for a reader. One such example can be that of Apple’s ad copy for iPhone 7, where they explained the user experience in the smoothest manner. The simplicity featured in that copy was quite on another level.
Keep it brief and to the point
It’s easy to get carried away when you’re on the roll. Hence, you must see if it is in line with the persuasive writing checklist. Remember, you’re writing an ad copy and not an entire origin story. It’s the message that counts, not the words. Stick to the point and deliver the message so that you’ve avoided wasting your time along with the reader’s.
Flaunt your Unique Selling Proposition
Tell the world you’re not like other conventional people. Highlight the unique selling proposition that you offer to the public. What makes you different either it might be the low prices, higher quality, analytical information or anything that you might think makes a good USP. It doesn’t even have to be anything special in particular; you just need to make sure that people know about it.
The use of persuasive language
In order to master the art of perfecting an ad copy, we’d suggest you to look up examples of persuasive writing. Because it’ll allow you to hone your overall writing skills and get the most of it as well. You need to be able to manipulate the language in order to deliver the words that these readers would like to hear or read so that they can be compelled or practically hypnotized into looking up your services. Focus on the audience you’re writing for so that you can target them accordingly. Not only that, make sure you emphasize your point at all costs.
Elements of Persuasive Writing
In most persuasive writing examples, you’ll observe that there are certain elements that are present throughout; source, message, medium, public and effect. The ‘source’ can be referred to the person or organization that’s sending the message. Credibility is key for any source. The second element is the ‘message’ which is the responsibility of the writer. Remember, a brief message should be sufficient. The ‘medium’ is through which channel the message has been broadcasted. The ‘public’ would, of course, be the audience, and lastly, the ‘effect’ on the said audience is vital. You must keep in mind that the message may need to be repeated for it to have an effect on the public. These were the elements of persuasive assignment writing.
All in all, you can always refer to the internet for persuasive writing tasks and how to navigate your way.
Persuasive writing examples
The aforementioned persuasive writing tips can help you go a long way once you dedicate yourself to fully using them. If you adhere to them responsibly, you should seldom face any disappointment with the ad copies being produced by your side. Perhaps, you can impart help to someone else in the near future, and that’s what matters. Instead of asking ‘what is persuasive writing’ from others, you should be able to stand on your own two feet.
Importance of rhetorical questions
It’s not an easy task to persuade others simply using words. But award-winning authors manage to do such a feat day after day. You may think they’ve incorporated some sort of magic in their work, but that might not be the case. Hence, we’d recommend you to make use of rhetorical questions so that you can force your readers to pause and ponder, which is all you need to garner their attention. Remember, you’re not writing an essay for school.
Persuasive writing topics
Persuasive writing topics are basically:
Should students be assigned homework at the end of the day?
What should gender roles mean to young kids?
What makes dogs better pets than cats?
Are horror movies a source of enjoyment?
Should euthanasia be made illegal?